T-Mobile
As Senior Writer on the esteemed PR team, I owned brand voice. From crafting industry-changing keynote CEO speeches to ghostwriting a 5-star book, coining creative press releases that drove a ton of press, and more, I earned the company’s Peak Achievement Award, celebrating the top .2% – nominated by peers and voted on by execs.
When T-Mobile launched scam call protection, I scripted the video announcement along with the rest of the press materials.
I scripted this video for CEO Mike Sievert for the launch of T-Mobile's answer to cable TV - T-Vision.
NBD, just my favorite press release headline I've ever written, to drive coverage of T-MO's Superbowl ad.
The first carrier to launch nationwide 5G, I owned T-Mobile's narrative - everything from speeches to videos to press releases.
I conceptualized and ghostwrote a one-of-its-kind 5-star cookbook (yes, cookbook!) for John Legere, CEO's renegade CEO. It was a *massive* undertaking and one of my proudest achievements.
I've coined countless quotes for the C-Suite. This particular set drove a ton of coverage for CEO John Legere for the launch of T-Mobile's Team of Experts.