https://raintowncreative.com/testimonials daily 0.75 2024-07-10 https://raintowncreative.com/contact daily 0.75 2024-07-10 https://raintowncreative.com/home daily 1.0 2024-08-08 https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/4b447017-22ce-440e-ac33-642f21d36006/gico_edited_edited.jpg https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/3456cf66-8ae6-4d3f-a486-18ca368859ad/Screenshot+2024-08-23+at+7.45.32%E2%80%AFAM.png Home https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/29a5cb53-31d6-4631-8a23-d5e33814d552/Screen+Shot+2024-07-09+at+1.38.46+PM.png Home https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/dc774507-4d53-49a3-9b95-623796171648/Screenshot+2024-05-30+at+4.53.34%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/8bbf1d77-031a-4a5d-a261-816bc12d0628/Screen+Shot+2024-07-09+at+3.02.22+PM.png Home https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/5cc6417c-bc52-4c30-b99d-3f8b44ffbbaf/brands.jpg Home https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/26c59078-ff6f-48c4-a96a-3cdaed2cfa58/Screenshot+2024-08-23+at+7.50.24%E2%80%AFAM.png Home https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/86a91dff-cbd4-4446-a296-1386eb54c3f7/Screenshot+2024-08-07+at+6.05.39%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/387fb911-0b7f-4123-b462-9d24bacb08e8/Screenshot+2024-06-03+at+11.34.11%E2%80%AFAM.png Home https://raintowncreative.com/work daily 0.75 2024-08-23 https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/db350d78-5011-4150-a369-5b3470d2489a/Screenshot+2024-08-23+at+7.45.32%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/9891a47d-8380-4981-a8a4-a7021a7da5f7/Screenshot+2024-08-23+at+7.52.21%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/f2ef851f-1356-438a-a6ea-f40207053d4a/Screenshot+2024-08-23+at+7.50.24%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/06fa3ba1-f7f5-4851-b7b2-ce4c82905720/Screenshot+2024-08-23+at+7.38.35%E2%80%AFAM.png https://raintowncreative.com/work/mercari monthly 0.5 2024-07-09 https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/01136e8d-6741-480a-9710-c005603f1aad/Screenshot+2024-05-30+at+4.58.02%E2%80%AFPM.png Work - Mercari I led the company through a full rebrand, geared for a Gen Z audience. Here's a sampling of the fresh copy and visuals for ads, landing pages, and modals from the brand guide I developed – including the descriptive text. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/307f7482-b84d-437d-9bd9-70cd771828e9/Screenshot+2024-06-03+at+10.53.19%E2%80%AFAM+%281%29.png Work - Mercari When Mercari became the first US resale marketplace to offer zero selling fees, I crafted this landing page copy which drove a significant increase in new sellers and items for sale. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/c13f9c17-5e23-450e-ae75-1c73a8a82eb6/Screenshot+2023-08-24+at+12.52.24+PM.png Work - Mercari Downloads of the Mercari app had stagnated. Enter this optimized app store copy, mixed with visuals from digital sticker packs I'd had designed. The update drove a 22% increase in app downloads. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/2dedef62-10db-4533-b5a1-22582fdd64ed/Screen+Shot+2023-12-18+at+11.36.34+AM.png Work - Mercari Turns out, packing and shipping can be confusing. I conceptualized and crafted this handy how-to guide for the Help Center, which drove a significant decrease in CX tickets. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/b7a6d323-d76b-4044-bf60-3aa457b56897/Screenshot+2024-05-30+at+4.52.49%E2%80%AFPM.png Work - Mercari Along with the brand refresh came more relatable copy for modals like this. "Nice finds" became "Hyperfixations." "Shoes" became "Kicks." And pickle socks? Why not. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/93f6ce0e-549c-4d91-9edb-eab9fcda457e/Screen+Shot+2024-07-09+at+2.41.37+PM.png Work - Mercari I did a complete overhaul of the blog, including introducing snackable, SEO-friendly lifestyle content that converted readers to buyers. https://raintowncreative.com/work/t-mobile monthly 0.5 2024-07-10 https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/773b1c3d-7edc-4037-b8a6-b6f20d18eb50/Screen+Shot+2024-07-09+at+1.38.46+PM.png Work - T-Mobile When T-Mobile launched scam call protection, I scripted the video announcement along with the rest of the press materials. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/28130f89-471a-4f6a-8129-48940e725d12/Screen+Shot+2024-07-09+at+1.40.53+PM.png Work - T-Mobile I scripted this video for CEO Mike Sievert for the launch of T-Mobile's answer to cable TV - T-Vision. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/9febc902-17b0-44bf-b3e3-ae1e5a2710e4/Screen+Shot+2024-06-24+at+2.19.32+PM.png Work - T-Mobile NBD, just my favorite press release headline I've ever written, to drive coverage of T-MO's Superbowl ad. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/7615690f-d124-4240-9fa6-3bab4d34c5b3/Screen+Shot+2024-07-09+at+2.04.35+PM.png Work - T-Mobile The first carrier to launch nationwide 5G, I owned T-Mobile's narrative - everything from speeches to videos to press releases. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/43fe823a-ddcd-4f41-9414-1e898bb72147/bookcover.jpg Work - T-Mobile I conceptualized and ghostwrote a one-of-its-kind 5-star cookbook (yes, cookbook!) for John Legere, CEO's renegade CEO. It was a *massive* undertaking and one of my proudest achievements. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/237f2b2b-1036-4412-9df6-085320a96ff4/Screen+Shot+2024-07-10+at+12.51.57+PM.png Work - T-Mobile I've coined countless quotes for the C-Suite. This particular set drove a ton of coverage for CEO John Legere for the launch of T-Mobile's Team of Experts. https://raintowncreative.com/work/msn monthly 0.5 2024-07-10 https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/27e8a7bb-f85e-44ba-9a2d-12528926fd03/Screen+Shot+2024-07-09+at+2.51.15+PM.png Work - MSN While managing the Dating & Personals vertical, I pressed our partner Match.com to get into the content game, vs strictly being a service play. We A/B tested content like this on the home page and – no surprise – it performed up to 80% better than ad modules by converting readers into subscribers. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/5c22dacc-9fe2-4937-849c-6162224956c6/Screen+Shot+2024-07-09+at+2.51.36+PM.png Work - MSN I managed social media for the Lifestyle vertical and ran a large V-team of social staff across the org. Some of my original blogs set the standard for social engagement at the time. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/032d3b98-d473-49f8-8472-ecf52b02101d/Screen+Shot+2024-07-09+at+2.52.35+PM.png Work - MSN I took on the responsibility of managing the MSN Year in Review – though it's no longer live on the site, it was quite the feat, requiring a ton of cross-org collaboration, editorial calendaring, and CMS work. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/774831db-6451-4a62-98e1-21ce3cb0a3b4/Screen+Shot+2024-07-10+at+1.13.32+PM.png Work - MSN My role involved a lot of headline writing and pitching stories to the home page. My content partners, including Hearst, Buzzfeed, CNET, and more were always happy with their numbers. https://raintowncreative.com/work/microsoft monthly 0.5 2024-07-10 https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/7ac584eb-cb1b-4a60-973d-208525af016d/Screen+Shot+2024-07-09+at+3.08.57+PM.png Work - Microsoft This page had a high drop-off rate and people had a hard time finding what they needed. Working with the data/analytics team, sales, and engineering, this home page transformed into what's pictured to the right. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/8556c4b4-f2ab-47dc-9998-2a7789b457a1/Screen+Shot+2023-11-28+at+1.11.55+PM.png Work - Microsoft Working with engineering and subject matter experts, we redesigned the site to be much more user-friendly and intuitive, driving a significant increase in pages visited and course registrations. This project also included a full overhaul of the course catalog and pathing. https://raintowncreative.com/work/published-work monthly 0.5 2024-07-10 https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/c86db2f7-83f5-4b8b-9c40-c8ce241ef5ee/Screen+Shot+2024-07-09+at+2.57.22+PM.png Work - Blogs & Articles Y'know, I'd just HAD it. A piece for The Washington Post (and I stand on business). https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/3c5f0a2d-b0fd-4974-9e5f-d3628b63508c/Screen+Shot+2024-07-09+at+9.02.20+PM.png Work - Blogs & Articles WAY back in the early days when Elf on a Shelf was THE THING, I took the opposite stance, under my then-moniker: the Dynamom. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/8bbf1d77-031a-4a5d-a261-816bc12d0628/Screen+Shot+2024-07-09+at+3.02.22+PM.png Work - Blogs & Articles I spend an unfortunate amount of time at Target, and thinking about Target. Here's a piece I wrote for Woman's Day. https://raintowncreative.com/work/ghostwriting monthly 0.5 2024-07-10 https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/7f2396f6-737d-4148-b37d-ba72a175007a/Screen+Shot+2024-07-10+at+9.44.57+AM.png Work - Ghostwriting I ghostwrite this foreword from Martha Stewart for the book I also ghostwrote for T-Mobile's CEO John Legere. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/4564741c-d979-4438-8168-a80f991b5fba/Screen+Shot+2024-07-10+at+9.45.43+AM.png Work - Ghostwriting T-Mobile hired Anthony Anderson for the launch of Scam Shield. I wrote his video script. (Side note: if I look hard enough, I can dig up a pic of me absolutely CHEESING during one of our dry-run video chats – he was a lot of fun!). https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/3373e8b2-8243-44f4-a5e7-d784092f247a/Screen+Shot+2024-07-10+at+9.45.55+AM.png Work - Ghostwriting Macklemore kicked off opening day at T-Mobile Park, and I wrote his press quotes. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/8d1168c6-d9ba-4c77-bf41-c7adfa961546/Screen+Shot+2024-07-10+at+9.46.13+AM.png Work - Ghostwriting My daughter's very first concert was the Jonas Brothers (I went, too). So imagine our combined excitement when I got to interview them for a T-Mobile story. https://images.squarespace-cdn.com/content/v1/668d897763b87f263567a802/124e41c0-0775-4b60-b3ae-79dadbfe91a9/Screen+Shot+2024-07-10+at+9.49.08+AM.png Work - Ghostwriting Before Scandoval, I worked with Sandoval. Honestly? Thought about removing this pic altogether because #TeamArianaForLife, but...it was quite the experience scripting him for the launch of T-Mobile's 5Gin (PR stunt), and I HAVE STORIES.