Hi, I’m Gina.

I’m an award-winning senior writer, editor, and brand strategist who’s shaped the voices behind some of today’s most influential CEOs and brands.

What sets me apart? It’s my knack for crafting irresistible copy that captivates and converts. Dive into a sampling of my work here.

As the lead writer for T-Mobile’s PR team, I mastered the art of storytelling, owning the narrative for the company’s most high-impact news moments. I also brought to life a groundbreaking 5-star book for the inimitable then-CEO, blending business insights with…recipes, believe it or not.

With a flair for crafting compelling taglines and calls to action, I’ve produced and refined all kinds of content — from email campaigns and landing pages to annual reports, help centers, blogs, and social media. My expertise spans B2C, B2B, and C2C.

But it’s not just about the words. I’m a seasoned project manager, an inspiring leader and mentor, and a dynamic public speaker. And, I’m known for bringing the fun to every project (and more than one company all-hands).

Thanks for stopping by. Let’s connect and explore how we can create something extraordinary together.